Alonso Salvador, Miguel Ángel

Learn to revolutionize your business strategy with digital marketing from someone who has led international teams and transformed automotive companies across Europe.

General Information

Name: Miguel Ángel Alonso Salvador
Current Position: Managing Director at Marketing Acción
Location: Murcia, Spain
Email: gerencia@marketing-accion.com
Personal Website: www.marketing-accion.com
LinkedIn Profile: linkedin.com/in/miguelangelalonsosalvador/

The success of your organization's marketing strategy lies in creating integrated digital ecosystems, developing customer-centric approaches, and leveraging data-driven decisions to achieve sustainable growth.

Specialties

Automotive Marketing

Digital Transformation

Inbound Marketing

Lead Generation

Business Strategy

Marketing Automation

Nautical Marketing

Online Advertising

Social Media Strategy

Web Development

Sales Management

International Business

Business Education

After-Sales Management

Marketing Consulting

Professional Experience

Marketing Acción - Managing Director (2010 - Present)
- Leading marketing consultancy specializing in automotive sector
- Developing digital transformation strategies for clients
- Implementing inbound marketing and lead generation campaigns
360 Business School - Tutor and Professor (2023 - Present)
- Teaching in the Automotive After-Sales Management Program
Faconauto University - Tutor and Professor (2022 - Present)
- Teaching in the Commercial Management and Marketing Program
MA Formación - Director of CAMOA Program (2017 - Present)
- Leading the Advanced Online Automotive Marketing Course
- Developing educational content for automotive sector professionals
European Business Factory - Professor (2017 - Present)
- Teaching Masters programs (MBA, MDV, MDSM) in Marketing and Inbound Strategies
Grupo Autisa - Marketing Director and Corporate Controller (2007 - 2010)
- Defined and implemented marketing strategy for group of 8 automotive companies
- Managed budgeting, financial controls, and performance dashboards
Muvisa (Renault Trucks Subsidiary) - General Manager (2003 - 2007)
- Led organization with €60 million turnover and team of 42 people
- Defined commercial strategy for Renault Trucks in Murcia and Almeria regions
Renault Trucks (France) - Spare Parts Marketing Director (2001 - 2003)
- Managed €550 million business with team of 23 people
- Defined international marketing strategy for parts business
- Managed portfolio of 160,000 product references
Renault V.I. España - Various roles (1991 - 1999)
- After-Sales Marketing Manager
- Service Promotion Manager

Education and Certifications

ESIC: Business & Marketing School - Bachelor in Commercial Management and Marketing (1987 - 1992)
R.T.C. - Pole Corporate & Business – Lyon - Entrepreneurship (2003)
INSEAD - Operational Management Programme (2001)
University of Cambridge - First Certificate in English (1989)

Skills and Knowledge

Strategic marketing planning and implementation
Digital transformation for automotive businesses
Lead generation and marketing automation
International business development
Financial control and budget management
Business strategy and operational management
Online advertising and social media marketing
Web development and digital platforms
Sales management and team leadership

Languages

Spanish - Native
English - Professional working proficiency
French - Professional working proficiency

Teaching Positions

360 Business School - Tutor and Professor, Automotive After-Sales Management Program (2023 - Present)
Universidad Faconauto - Tutor and Professor, Commercial Management and Marketing Program (2022 - Present)
Universidad Nebrija - Professor, Commercial Management and Marketing Program (2021 - 2022)
European Business Factory - Professor, Masters Programs in Marketing (2017 - Present)
ESIC (Business & Marketing School) - Professor, Master in Commercial Management (Gesco)
TARGET Business School - Professor, MBA Program
ESERP Business School - Professor, Master Programs
EBF Business School - Professor, Master Programs
Escuela Europea de Negocios - Professor, Master Programs
APD (Asociación Progreso Dirección) - Professor, Executive MBA+
EM Lyon (École de Management de Lyon) - Guest Lecturer, Executive MBA
FUNDESEM Business School - Professor