Brunetta, Hugo

Learn to transform customer relationships into profitable business strategies from a pioneer who has revolutionized CRM implementation across Latin America

Datos Generales

Nombre: Hugo Brunetta
Cargo Actual: CEO en Nexting Iberoamérica y 6 Sentidos - Experience Making Company
Ubicación: Buenos Aires, Argentina
Perfil LinkedIn: linkedin.com/in/hugobrunetta/

"The essence of true business success lies in understanding that each customer is unique and deserves a personalized relationship strategy—turning emotional connections into sustainable growth."

AI Specialities

Customer Relationship Management

Customer Experience

Digital Marketing

Marketing Intelligence

Strategic Planning

Business Intelligence

Digital Transformation

Loyalty Programs

Neuromarketing

Customer Journey Mapping

Omnichannel Strategy

Marketing Automation

Customer Analytics

Retail Marketing

Executive Education

Customer Behavior

Experiential Marketing

Marketing Metrics

Community Management

Sales Strategy

Areas of Expertise

Customer Relationship Management (CRM)
Customer Experience Management
Strategic Marketing
Business Intelligence
Digital Transformation
Relational Marketing
Loyalty Programs Development
Neuromarketing
Retail Strategy
Educational Leadership

Key Achievements

Founded and currently directs Nexting Iberoamérica with over 30 years of experience in customer relationship consulting
Founder and President of the Argentinian CRM Association
Founder of the Iberoamerican Society of CRM
LinkedIn Top Voice in CRM and Customer Experience
Author of 11 books on CRM, Customer Experience, and Digital Marketing
Winner of the Iluminis Award for Academic Excellence
Winner of the Mercurio Award in the Personal Brand category from the Argentinian Marketing Association
Delivered over 500 conferences in business events across Latin America, USA, and Spain
Consultant for more than 300 major companies throughout Latin America

Notable Professional Experience

CEO at Nexting Iberoamérica (1991 - Present) • Leading strategic implementations of CRM for major corporations • Developing customized loyalty programs for enterprise clients • Pioneering Customer Experience Management methodologies in Latin America
CEO at 6 Sentidos - Experience Making Company (2016 - Present) • Directing customer experience innovation projects • Implementing experience design transformations for corporate clients
Director at Buenos Aires Business School (2015 - Present) • Developing executive education programs in marketing and CRM
Founder and President of Argentinian CRM Association (2006 - Present) • Leading CRM strategy development and best practices across the country
Director and Founder of Iberoamerican Society of CRM (2014 - Present) • Promoting CRM strategy implementation across Spanish and Portuguese-speaking countries

Academic Background and Certifications

Doctoral Candidate in Administration - Pontificia Universidad Católica Argentina (2013-2017)
Master in Administration and Strategic Marketing - Universidad de Ciencias Empresariales y Sociales (2000-2001)
MBA in Administration and Strategic Marketing - UCES (1999-2000)
Degree in Administration (1989)

Teaching Experience

Director of the Postgraduate Program in Strategic and Technological CRM - Universidad de Belgrano (2007 - Present)
Director of the Diploma in Customer Experience Design Management - Universidad de Belgrano (2020 - Present)
Director of Postgraduate in Business Intelligence & Marketing Metrics - Universidad de Belgrano (2017 - Present)
Director of the Postgraduate in Customer Experience Management - Universidad de Belgrano (2016 - Present)
Director of Postgraduate in Retail Management - Universidad de Belgrano (2011 - Present)
Professor in the Master's in Data Mining and Knowledge Management - Universidad Austral (2009 - 2023)
International Professor at ENAE - Business School of Murcia, Spain (2014 - Present)
Professor of UX for the Master's in Digital Transformation - Panamerican Business School (2020 - Present)

Research and Publications

Author of "The Customer Experience - From Strategy to Implementation" - Paidós, Planeta (2019)
Author of "CRM: The Definitive Guide" - Pluma Digital (2016)
Author of "Common Sense - From Reason to Emotion" - Todo Management (2018)
Co-author of "OKRs and Business Metrics" - Pluma Digital (2023)
Author of "Digital Marketing" - Users (2014)
Co-author of "Customer Experience" - Spain (2012)
Author of "Community Management" (2012)
Co-author with Tom Wise of "Think Like a Customer, Act Like a Manager" (2013)
Co-author of "Advanced Commercial Management" (2013)
Author of "From Relational Marketing to CRM" - Distal (2008)
Author of "From Relational Marketing to CRM - Expanded and Revised Edition" - Todo Management (2014)

Conferences and Events

Keynote Speaker at major conferences across Argentina, Ecuador, Panama, Uruguay, Colombia, Bolivia, Paraguay, Chile, Peru, Dominican Republic, Mexico, Guatemala, El Salvador, USA, and Spain
Speaker at International Retail Forums in multiple countries
Featured speaker alongside industry leaders such as Don Peppers, Martha Rogers, and Paul Greenberg
Speaker at CRM and Marketing Relational Forums
Featured speaker at Customer Experience Summits across Latin America

Memberships

President and Founding Member of the Argentinian CRM Association
Director and Founder of the Iberoamerican Society of CRM
Member of the Retail Institute
Member of SLADE - Latin American Society of Strategy
Member of the Advisory Council for the Master's in Commercial Management - Universidad Argentina de la Empresa
Member of the Advisory Committee of the Peruvian CRM Association