Castillo Hilario, Minerva Alejandra

Transform your brand's digital presence with strategic communication from someone who has mastered public sector, private industry, and non-profit engagement for over a decade.

General Information

Name: Minerva Castillo
Current Position: Special Accounts Executive at Caribe Media
Location: Dominican Republic
Email: minervaalejandrach@gmail.com
LinkedIn Profile: linkedin.com/in/minervacastilloh

Success in today's communications landscape requires a perfect balance of strategic planning, creative content development, and data-driven execution—my approach delivers measurable results that connect organizations with their audiences.

Specialties

Strategic Communication

Digital Marketing

Content Strategy

Social Media Management

Project Management

Event Planning

Crisis Communication

Public Relations

Corporate Communications

SEO & SEM

Inbound Marketing

Copywriting

Campaign Management

Client Relationship

Strategic Planning

Professional Experience

SPECIAL ACCOUNTS EXECUTIVE

Caribe Media
Present

Serve as strategic liaison between agency and special segment clients, ensuring marketing and advertising needs are managed efficiently with a strategic approach that drives growth.
Supervise and coordinate digital advertising campaigns, optimizing resources and ensuring alignment with budget constraints and reach expectations.
Manage efficient conflict resolution to maintain client satisfaction.
Collaborate with sales and creative teams to develop unique value propositions, ensuring innovative campaigns that meet commercial goals.
Provide guidance on digital tool usage to optimize internal marketing management for client companies.

STRATEGIC COMMUNICATIONS DIRECTOR

Two Oceans Foundation
August 2022 - April 2024

Designed, implemented, and monitored the organization's communication strategy.
Created, published, and disseminated communication content (press releases, social media posts).
Managed and monitored graphic communication and creativity, including graphics adjustments for ATL and BTL strategies.
Constructed and implemented concepts, guidelines, and creative vision based on management team requirements.
Managed internal communications.
Planned, created, monitored, and published content for digital channels.
Coordinated communication actions and assisted in the setup of the Annual Epistemic Communities Meeting (EPISTHEME).

PROJECT MANAGER

INFINITE GROUP (Communication and Digital Marketing Agency)
May 2022 - July 2022

Managed timely project delivery within scope and budget.
Managed internal and third-party resources, as well as changes in project scope, schedule, and costs.
Managed client relationships and all stakeholders.
Optimized and/or defined additional processes and mechanisms for both client and agency to achieve better management results.

COMMUNICATION AND MARKETING OFFICER

Nader Asset Management
2021 - 2022

Designed and implemented internal and external communication and marketing actions for THRIVE Dominican Republic.
Coordinated "Pa'lante Dominicana" initiative, supporting small entrepreneurs through consulting and fund management for impactful projects.
Planned, created, monitored, and published content for the group companies' digital channels.
Coordinated THRIVE community services and tracked lead capture and conversion funnel through the company's CRM.
Led communication product creation in collaboration with external agencies.
Managed internal and external communication actions involving group companies.
Coordinated communication and logistics efforts for "Pitch at The Beach," an event that brought together entrepreneurs and investors in Punta Cana for networking and capital acquisition.

DEPUTY MANAGER OF DIGITAL COMMUNICATION CONTENT

Presidency of the Dominican Republic
2015 - 2020

Managed communities on social media platforms.
Responded to and followed up on citizen inquiries received through digital channels.
Provided real-time coverage of Presidency activities through digital channels.
Supported in the discussion and development of communication products.
Drafted quarterly content plan proposals for the Digital Communication Department.
Continuously monitored digital media for information regarding government management and implemented public policies.
Assisted in managing and escalating citizen cases to central government institutions.

COMMUNITY MANAGER

Special Programs Office of the Presidency
2014 - 2015

Generated, published, and monitored content on the entity's social media.
Responsible for drafting press releases corresponding to institutional topics and activities for public agenda placement.
Supported press management at events.
Created content calendars.
Coordinated and verified institutional portal content, maintaining constant updates and parameters established by Dominican government website regulations.
Managed photography and video personnel for journalistic coverage as requested by various departments.