de la Fuente Bernardo, José María

Transforming businesses through digital innovation: From strategic planning to successful implementation in global markets.

General Information

Name: José María de la Fuente
Current Position: Chief Marketing Officer at Vivofácil Group
Location: Madrid, Spain
Email: jmfb.profesional@gmail.com
LinkedIn Profile: linkedin.com/in/josemariadelafuente

Success lies in developing talent, creating a culture of continuous innovation, and strategically combining traditional and digital approaches to drive sustainable business growth.

Specialties

B2B Marketing

Digital Transformation

Artificial Intelligence

Marketing Strategy

Hybrid Sales Models

Multichannel Marketing

Marketing Automation

Change Management

Sales Channel Optimization

Generative AI

Business Intelligence

Team Leadership

Digital Channel Strategy

Customer Experience

Digital Education

Areas of Expertise:

B2B Marketing and Digital Strategy
Digital Transformation of Sales Teams
Artificial Intelligence in Business
Multichannel Marketing Optimization
Leadership and Team Development
Change Management and Innovation

Key Achievements:

Led digital transformation programs that reduced new feature development time by 35%
Designed and implemented hybrid sales strategies resulting in 28% increase in conversion rates
Developed omnichannel approaches enabling integration with digital platforms across multiple countries
Modernized traditional sales approaches to digital and hybrid models across 5 countries
Increased digital transactions by 175% while reducing operational costs by 32%
Expanded customer base by 18% through innovative marketing strategies

Notable Professional Experience

Chief Marketing Officer - Vivofácil Group (2025 - Present) • Leading marketing strategy for Spain's leader in Individual and Family Services • Driving brand positioning and revenue growth through innovative digital strategies
CEO and Professor - Gen/D Data & Digital School (2021 - 2024) • Led the transformation of the school toward a growth model and enhanced brand positioning • Managed end-to-end leadership across all departments: Marketing, Sales, Business Development, Academic, and Finance • Professor of Digitalization applied to Commercial Transformation with outstanding student evaluations (4.95/5)
Global Head of B2B Digital Transformation - Telefónica (2015 - 2024) • Led the evolution and digital transformation of commercial channels for SMEs with global vision across Spain, Brazil, Latin America, Germany, and UK • Managed multidisciplinary teams and mentored young talent • Directed complex transformation projects that revolutionized traditional sales approaches
Digital Multichannel Manager - MSD (Merck) (2011 - 2013) • Developed and executed digital multichannel marketing strategies • Integrated digital tools to improve customer engagement • Managed branded content, inbound marketing, and email campaigns
SOHO/SME Multichannel Marketing Manager - Vodafone (2008 - 2011) • Managed four customer acquisition and loyalty channels for MicroSME segment • Developed strategies for customer acquisition, loyalty, and retention • Implemented online strategies for eCommerce and eCare
Marketing Manager B2B - Orange (2000 - 2008) • Designed and executed end-to-end marketing plans for B2B customers • Created breakthrough strategies for the freelance segment that positioned Orange as a market leader

Academic Background and Certifications

Academic Education: • Executive Leadership Program - IESE Business School (2024-2025) • Global Management Program - IESE Business School (2017) • Master in Digital Marketing and Advertising - IE Business School (2013-2014) • Executive MBA - IE Business School (2003) • Graduated as top of class • Telecommunication Engineer - Universidad Politécnica de Madrid (1988-1994)
Professional Certifications: • Generative AI Mastery - Emma Llensa Academy (2014) • Applications of AI and Machine Learning in Business - DABO Consulting Group (2014) • Google Analytics 4 - Google Certification • Digital Marketing - Professional Certification • Generative AI Applied to Marketing - Professional Certification

Teaching Experience

Professor of Digital Transformation - Gen/D Data & Digital School (2021-2024) • "Professor de la Fuente's practical and strategic vision has been fundamental to understanding how to apply digital transformation in real business contexts." • "His classes perfectly blend academic theory with real-world experience."
Guest Lecturer on AI in Business - IE Business School (2023-Present) • "His knowledge of AI applications in marketing is extraordinary." • "We learned practical strategies that could be immediately implemented in our work."

Research and Publications

Featured Publications

"The Future of B2B Marketing: How AI is Transforming Business Relationships" - Harvard-Deusto, Spain (2024)
Analysis of AI implementation strategies in B2B marketing and sales
"Hybrid Sales Models in the Digital Era" - Digital Business Review (2023)
Study on the implementation of hybrid sales frameworks in multinational organizations
"Channel Transformation in Telecommunications" - Business Technology Review (2022)
Analysis of digital channel evolution in global telco companies
"The Impact of AI on Traditional Marketing Strategies" - Marketing Insights (2022)
Framework for integrating AI into traditional marketing approaches

Latest articles

Artificial Intelligence in B2B Marketing: Opportunities and Implementation Challenges (January 2025)
The Future of Hybrid Sales Teams (December 2024)
Building High-Performance Digital Marketing Teams (October 2024)