Rodríguez González, Roberto
Table of contents
Learn to transform your organization's culture from someone who has built people-first tech companies and led HR innovation in the telecommunications industry.

General Information

Name: Roberto Rodríguez González
Current Position: CEO at DATHUM
Location: Madrid, Spain
Email: roberrg@gmail.com
LinkedIn Profile: linkedin.com/in/roberrg
Personal Website: www.dathum.com

The essence of creating high-performing organizations lies in understanding human behavior, activating personal strengths, and building corporate cultures where technology and people thrive together.

Specialties

Corporate Culture Analytics
Talent Intelligence Systems
HR Data Visualization
People Analytics Frameworks
Strengths-Based Leadership
Predictive Retention Modeling
Organizational Network Analysis
Culture Transformation Metrics
Agile Leadership Patterns
Positive Psychology Algorithms
Workforce Analytics Dashboards
Employee Experience Mapping
Behavioral Economics
HR Decision Systems
Digital Culture Assessment

Areas of Expertise

  • People-First Leadership
  • Corporate Culture Transformation
  • Talent Development & Management
  • Technology Organization Design
  • Organizational Psychology
  • Business Analytics & Decision Making
  • Agile Methodologies Implementation
  • Positive Psychology in Workplace

Key Achievements

  • Led HR transformation at BBVA Next Technologies, creating a "people first" company culture
  • Managed talent development for multiple telecommunications companies during digital transition
  • Built organizational structures for technology-driven companies
  • Implemented agile methodologies and innovative ways of working
  • Designed talent attraction and retention programs for tech companies
  • Created culture-centered HR initiatives in competitive tech environments

Learn more about AI specialization for organizational transformation

Notable Professional Experience

  • CEO - DATHUM (March 2023 - Present)
    • Leading a company focused on data-driven human management
    • Developing innovative approaches to organizational culture
    • Implementing analytics for people management decisions
  • Chief People Officer - BBVA Next Technologies (September 2017 - March 2023)
    • Built platforms, digital apps and security products
    • Led HR for experts in new technologies (cloud, big data, AI, blockchain)
    • Implemented new ways of working (scrum, kanban, devops)
    • Created a "people first" company culture for technology professionals
  • Human Resources Director - MÁSMÓVIL (December 2015 - August 2017)
    • Led the HR department during a period of rapid company growth
    • Managed talent acquisition and development for technology teams
    • Designed organization structures to support business objectives
  • Training and Development Manager - Vodafone (December 2014 - November 2015)
    • Developed training programs for telecommunications professionals
    • Managed development initiatives for technical and business teams
  • HR Business Partner - ONO (February 2013 - December 2014)
    • Supported Networks & Technologies departments
    • Led culture, development and training initiatives
  • R Cable y Telecomunicaciones Galicia S.A. (2000 - 2013)
    • Talent Attraction Manager (2009 - 2013)
    • HR Organization Manager (2000 - 2009)

Academic Background and Certifications

Academic Education

  • Bachelor in Economics and Business - Universidade da Coruña (1995-2000)
  • Human Resources Specialization - Universidade da Coruña (1999-2000)
  • Master in ICT Business Management - Escuela de Negocios Caixanova (2004-2006)

Professional Certifications

  • Business Analytics: Decision Making Using Data
  • Coaching and Leadership Development Program - AECOP (2009-2010)
  • Strengths Activation in Professional Environments - VIA Institute on Character (2011)

Skills and Knowledge

  • Human Behavior
  • Philosophy
  • Social Psychology
  • Education
  • Corporate Culture
  • Business Administration and Management
  • Positive Psychology
  • Strengths Activation
  • Coaching

Languages

  • Spanish: Native
  • English: Professional working proficiency

Contact and Networks