Perez Rovira, Daniel

Learn to maximize your hotel's profitability through strategic Revenue Management from someone who has transformed independent hotels into high-performing businesses

General Information

Name: Daniel Perez Rovira
Current Position: Founder & CEO at The Revenue Run Rate
Location: Valencia, Spain
Email: daniperov@hotmail.com
LinkedIn Profile: linkedin.com/in/danielperovira
Personal Website: taplink.cc/daniperov

The success of your hospitality business depends on mastering the delicate balance between rate optimization, market positioning, and operational excellence - all supported by data-driven decisions.

Specialties

Revenue Management

Yield Management

Hotel Commercialization

Digital Marketing

Hospitality Management

Market Analysis

OTA Distribution

Business Intelligence

Digital Transformation

Hotel Operations

Pricing Strategy

E-commerce Optimization

Group Business

Revenue Training

Channel Management

Key Achievements

Developed comprehensive commercial and marketing plans that increased hotel business volume.
Improved online contracting and implemented new OTAs to enhance visibility and distribution.
Created and launched modern, dynamic web portals that revitalized hotel brand image.
Analyzed and expanded client portfolios to boost monthly sales through new business relationships.
Established departmental work protocols to improve staff functional versatility.
Successfully launched restaurant departments with focus on special gastronomic events and group menus.
Converted traditional apartment complexes into tourist accommodations with full hotel services.
Represented establishments at major industry trade shows including Fitur and Stock Travel Day.

Notable Professional Experience

Founder & CEO - The Revenue Run Rate (2022 - Present) • Founded specialized consultancy offering Revenue Management, Commercialization, and Training services for hoteliers. • Established "Small Goals for Big Objectives" business philosophy that guides client strategy development.
Revenue Management Specialist - RevenueKnowmads Agency (2022 - Present) • Independent consultant specializing in Commercial and Revenue & Profit Management. • Led projects for hotel chains and independent hotel groups to improve business results. • Leveraged 15+ years of industry experience to optimize revenue strategies.
Commercial Director - Hotel Bartos (2011 - 2021) • Directed commercial strategy for a 79-room hotel primarily serving business clients. • Implemented new Commercial and Marketing Plan to develop and increase hotel business volume. • Enhanced online contracting and expanded OTA portfolio to improve visibility and distribution. • Launched modern web portal improving brand image and digital presence. • Analyzed hotel client portfolio to understand monthly sales impact and expand target businesses. • Analyzed financial results and created realistic annual budgets based on economic conditions. • Established departmental work protocols to improve staff functional versatility. • Launched Restoration Department focused on gastronomic events and specialized group menus.
Deputy Director - Hacienda Sant Jordi Golf & Resort (2010 - 2011) • Managed conversion of a 90m² apartment complex into tourist accommodations with full hotel services. • Controlled and supervised all departments while enhancing staff functional versatility. • Launched dining services for breakfast and expanded to lunch and dinner during summer months. • Negotiated with suppliers for food, cleaning products, industrial laundry, gardening services, and office supplies. • Represented the establishment at industry trade shows including Stock Travel Day 2010 and Fitur 2011. • Conducted commercial visits to OTAs, specialized golf wholesale agencies, offline retail agencies, and groups. • Launched Beauty & Care services with specialized massage and Germaine de Capuccini products.
Revenue Manager - Eurostars Hotels (2008 - 2009) • Applied Yield Management techniques to efficiently optimize sales across 5 urban hotels (3 and 4 stars) in Barcelona. • Implemented strategic pricing to maximize revenue and occupancy balance.

Academic Background and Certifications

Academic Education: • Superior Program in Revenue Management - FORST School of Tourism Business (2020) • Basic Course in Digital Marketing - IAB Spain (2014) • Expert Course in eMarketing, Community Management, Positioning, Advertising and Online Acquisition - Francisco de Vitoria University (2013-2014) • Professional Seminar on Google Mastery: SEM, SEO and other alternatives - ESIC Business & Marketing School (2013) • Professional Seminar on Finance for Non-Financial Professionals - ESIC Business & Marketing School (2012)

Teaching Experience

Educator - RevenueKnowmads (2020 - Present) • Designed and delivered specialized training on group business strategies and KPIs for independent family hotels. • Created practical exercises based on professional experience to develop actionable skills.