Transform your business through digital commerce strategies: From local presence to successful global marketplace expansion.
General Information
Name: Anselmo Ríos Martínez
Current Position: CEO at REDFLEXION CONSULTORES
Location: Murcia, Spain
LinkedIn Profile: linkedin.com/in/anselrios
Personal Website: www.redflexion.com
"Success in international markets requires strategic intelligence, digital transformation, and a methodical approach to marketplace positioning that maximizes your competitive advantages while minimizing risks."
Specialties
International Trade Strategy
Digital Marketing
E-commerce Optimization
Global Marketplaces
Competitive Intelligence
Market Analysis
Export Development
Business Intelligence
Digital Transformation
SME Internationalization
Alibaba.com Strategy
International Business
Market Intelligence
Cross-border Trade
International Marketing
Key Achievements
- Led international market expansion for over 4,000 SMEs through PIPE 2000 program
- Implemented CABI service for Spanish Chamber of Commerce Network
- Directed EU cross-border projects Lan Pymexport and NEXOTOUR
- Created SPAINATURE consortium for international market expansion
- Developed DTECTA methodology for detecting international business opportunities
- Established intelligence units for multiple Chambers of Commerce
- Designed XPANDE international expansion program for Spanish Chamber of Commerce
Notable Professional Experience
- CEO at REDFLEXION CONSULTORES (2002 - Present) • Leading digital transformation and international market access projects • Developing business intelligence systems and market analysis methodologies • Strategic consulting for SMEs entering global markets • Design and implementation of export development programs
- Global Service Partner at Alibaba.com (2022 - Present) • Supporting Spanish companies in their digital expansion through Alibaba.com • Developing marketplace strategies for cross-border e-commerce • Optimizing business profiles and product listings for international visibility
- Co Managing Partner at MarketplaceX (2018 - Present) • Coordinating strategic approaches for multi-marketplace presence • Developing entry strategies for companies targeting global marketplaces • Optimizing digital business models for cross-border trade
- Market Analyst at Red de búsqueda de información internacional, S.L (1999 - 2002) • Analyzing international markets for export opportunities • Developing information search methodologies • Supporting SMEs in their internationalization processes
Academic Background and Certifications
- Academic Education: • Degree in Library Science and Documentation - Universidad de Murcia (1997-2000) • Faculty of Information Science
- Professional Certifications: • Alibaba.com Global Service Partner Certification
Languages
- Spanish - Native
- English - B2
Teaching Experience
- Professor of International Trade - ENAE Business School (2005 - Present) • Teaching digital commerce and international business strategies • Developing methodology for international market intelligence
Awards and Recognitions
- Implementation of CABI service for Spanish Chamber of Commerce Network
- Director of EU cross-border projects Lan Pymexport and NEXOTOUR
- Creator of SPAINATURE consortium for international market expansion
Memberships
- Spanish Chamber of Commerce - Strategic consultant and intelligence systems developer
Contact and Networks
- Email: arios@redflexion.com
- Website: www.redflexion.com
- LinkedIn: linkedin.com/in/anselrios
