Espinosa, Roberto
Table of contents
Learn to transform your business through strategic digital marketing from someone who has guided over 100 companies across multiple industries to success.

General Information

Name: Roberto Espinosa
Current Position: CEO, Espinosa Consultores
Location: Valencia, Spain
LinkedIn Profile: linkedin.com/in/roberespinosamarketingvalencia
Personal Website: www.robertoespinosa.es
Company Website: www.espinosaconsultores.es

"In today's competitive landscape, successful marketing isn't just about tactics—it's about creating a cohesive strategy that aligns digital innovation with authentic connections that drive measurable results."

Specialties

Digital Marketing
Marketing Strategy
E-commerce Optimization
Customer Retention
Competitive Intelligence
Market Analysis
Business Development
Business Intelligence
Digital Transformation
SME Marketing
Content Strategy
Inbound Marketing
Marketing Planning
Brand Development
Marketing ROI

Professional Experience

  • CEO / Director General, Espinosa Consultores (2013 - Present)
    • Leading a consultancy agency specializing in digital and strategic marketing
    • Managing a team of 10 professionals
    • Serving clients from multinationals to SMEs
    • Offices in Valencia and Madrid
    • Focus areas: Digital Business, Marketing Digital, E-commerce, Inbound Marketing, Marketing Operativo, Marketing Estratégico, Branding
  • Account Manager Fidelización, Vodafone (2008 - 2010)
    • Client development
    • B2B loyalty programs
    • Relationship marketing
  • Marketing Director, SIGPAC (2010 - 2012)
    • Annual marketing plan development
    • Marketing objectives establishment
    • Strategic marketing initiatives
    • Direct marketing and email campaigns
    • Marketing metrics supervision
  • Marketing and Commercial Director, Soluciones Financieras (2006 - 2008)
    • Led a team of 5-7 people
    • Developed marketing strategy and operations
    • Managed online marketing campaigns
    • Direct marketing actions
    • KPI monitoring and supervision

Education & Certifications

  • ESIC: Business & Marketing School
    • Marketing y Gestión Comercial (2006 - 2011)
  • Florida Universitaria
    • T. Superior Marketing y Gestión Comercial (2001)

Skills & Knowledge

  • Strategic Marketing Planning
  • Digital Business Development
  • Marketing Analytics and Metrics
  • Client Retention Strategies
  • E-commerce Strategy
  • Inbound Marketing
  • Brand Management
  • Digital Campaign Execution
  • Business Development
  • Marketing Automation

Languages

  • Spanish (Native)

Teaching Positions

  • Professor at various universities and business schools:
    • ESIC Business & Marketing School
    • CEU
    • UCV Inede Business School
    • Regular speaker at marketing, digital business, and strategy conferences

Awards & Recognitions

  • Managed international market expansion for over 4,000 SMEs through PIPE 2000 program
  • CABI service implementation for Spanish Chamber of Commerce Network
  • Director of EU cross-border projects

Memberships

  • Board Member, Club de Marketing del Mediterráneo (2013-2019)
  • Board Member, Club de Oratoria de la Comunidad Valenciana (2014-2017)
  • Member, Asociación de Marketing de España

Publications

  • Co-author of books:
    • "Marketing y PYMEs"
    • "Twitter para Abogados"
    • "100 Marcas Valencianas con las que aprender"
  • Blog author with over 600,000 monthly visits and 25,000 subscribers
  • Contributor to Forbes, Puro Marketing, Marketing Directo, MK Marketing + Ventas