Hernández Munuera, José Francisco
Table of contents
"Learn how to revolutionize your business with proven marketing and blockchain strategies from an entrepreneur who has successfully launched and scaled multiple digital ventures over two decades"

General Information

Name: José Francisco Hernández Munuera
Current Position: CEO at 2 Veces Marketing & President of National Federation of Digitalization and Blockchain
Location: Murcia, Spain
Website: www.dosvecesmarketing.com
LinkedIn: linkedin.com/in/josefranciscohernandez

"The success of your business transformation lies in connecting authentically with people, transmitting energy and confidence, backed by experience and commitment to turn every entrepreneurial project into a success story."

Specialities

Digital Marketing Strategy
Blockchain Technology
Business Leadership
Sales Optimization
E-commerce Development
Marketplace Management
Business Intelligence
Digital Transformation
SME Growth Strategy
Public Speaking
Team Management
Entrepreneurship
Web Conversion
SEO Positioning
Metaverse Applications

Professional Experience

  • CEO at 2 Veces Marketing (2013 - Present)
    Leading one of the most relevant Marketing Agencies in the Spanish Levante region, specializing in digital marketing, web design, SEO positioning, and social media management.
  • President at National Federation of Digitalization and Blockchain (FNDB) (2020 - Present)
    Leading the national organization that connects associations, companies, and professionals to promote digitalization and blockchain technology implementation across Spain.
  • President at Blockchain Murcia (2018 - Present)
    Promoting blockchain technology education and adoption among businesses and the general public in the Murcia region.
  • Vice President at OTIM (Mediterranean Intelligent Tourism Observatory) (2020 - Present)
    Driving digital transformation initiatives in the tourism sector throughout the Mediterranean region.
  • Co-founder at Factoría Blockchain (2018 - Present)
    Developing blockchain-based solutions and providing consulting services for business implementation.
  • Speaker and Trainer (2013 - Present)
    Delivering professional training in sales, marketing, leadership, and blockchain technology at universities and business schools.

Education and Certifications

  • MBA, ENAE Business School (2022 - 2023)
  • Business Consolidation Program, School of Industrial Organization (EOI) (2005 - 2006)
  • Master in Web Conversion, WebPositer (2014) - 210 hours
  • Master in Digital Marketing and E-commerce, ENEB Barcelona (2017 - ongoing)

Skills and Knowledge

  • Leadership: Proven ability to direct teams and motivate them to achieve maximum involvement and optimal results.
  • Sales Direction: Over 15 years leading commercial teams for direct sales, with extensive prospecting experience throughout the Murcia and Alicante regions.
  • Marketing Strategy: Expert in developing comprehensive digital marketing plans that drive business growth.
  • Blockchain Technology: Pioneer in implementing blockchain solutions for business applications and digital transformation.
  • Public Speaking: Experienced speaker and trainer with strong communication skills.
  • Entrepreneurship: Serial entrepreneur with multiple successful business ventures.

Languages

  • Spanish (Native)
  • English (Professional working proficiency)

Teaching Positions

  • Professor at ENAE Business School (2022 - Present)
    • Sales, Marketing, and Blockchain courses - 800 hours
  • Professor at University of Murcia (2021 - Present)
    • Marketing, Strategy, Sales, and Blockchain - 250 hours
  • Trainer at Regional Federation of Metal Entrepreneurs of Murcia (FREMM) (2024 - 2025)
    • Blockchain and Metaverse training - 20 hours
  • Instructor at EUROFORUM ESCORIAL (2022)
    • Digitalization and Marketing training - 45 hours
  • Trainer at ADICAE Murcia (2021 - Present)
    • Cryptocurrency, Blockchain, and E-commerce - 100 hours
  • Instructor at National Federation of Digitalization and Blockchain (FNDB) (2022 - Present)
    • Marketing, Blockchain, and Metaverse training - 300 hours

Awards and Recognition

  • Entrepreneurial Distinction from the Region of Murcia (2004/2005)
  • Gold Star Award (IEP) (2016)
  • Gold Medal AEDEPI (2016)
  • European Medal of Merit in Work (2017)
  • Recognition from LA RAZÓN newspaper
  • Recognition from the RED CROSS

Memberships

  • President of the National Federation of Digitalization and Blockchain
  • President of Blockchain Murcia
  • Vice President of OTIM (Mediterranean Tourism Observatory)
  • Founder of the Digital Kit Observaroty